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Recent Articles

15
Jul

What’s your big data budget? According to research firm Ovum, take whatever your answer is and multiply it. A lot.

By Karen J. Bannan

According to the firm’s most recent report, Ovum Software Market Forecasts: Information Management, 2015, the big data software market is expected to grow by nearly six times by 2019. In fact, it is expected to increase at a compound annual growth rate of 50 percent through 2019, making big data analytics – and, in theory, the data warehouses that store all that data – a necessary core capability for businesses across the globe.

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5
Aug

The Right Social Business Strategy Will Usher in a New Generation of Collaboration

By Karen J. Bannan

The value of social business efforts is in the eye of the beholder, according to Brian Solis, principal analyst at Altimeter Group. And yet there are strategies and moves that can benefit organizations across the board.

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31
Jul

The Winning Connection: Customer Experience and Collaboration Are Tied Together

By Karen J. Bannan

Nearly nine out of 10 companies say they are undergoing a digital transformation, according to a recent report by the Altimeter Group, but the jury is still out on whether what they are doing is actually making a dent. In fact, it’s also unclear whether or not those investments are on track or simply investments for the sake of modernization. This is especially true since the road to transformation has many speed bumps — and one of the biggest is enabling cross functional collaboration and departmental collaboration.

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5
Aug

Analytics Get a Spark — and an Assist

By Karen J. Bannan

The benefits of analytics are fairly straight-forward. According to a recent KPMG survey of C-level employees, nearly all (97%) are already using data and analytics in some area of their business. Almost as many – 81 percent – are using analytics to better understand customers, according to the survey, Going Beyond The Data, Turning Data From Insights To Value. Just as important: Analytics are helping them make faster decisions, according to 86 percent of C-level employees. And four out of five say analytics help them make more accurate decisions. We have truly arrived squarely in the insight economy.

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19
Aug

Taking Online Ideas Offline

By Karen J. Bannan

One of the benefits of social business is its ability to facilitate collaboration and discussion. Employees can bounce ideas and innovation off each other. However, that information can’t live in a vacuum. A great idea means nothing if you don’t have a way to vet and disseminate it, taking it from idea to action.

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14
Aug

5 Characteristics that Define Social Business Success

By Karen J. Bannan

Millions of organizations say they are embracing social business, but just how many are successful? It can be a difficult question to answer. Recently, The Economist Intelligence Unit took the guesswork out of the equation for 25 companies, placing their executives to a list of social business leaders. Five of the companies received even bigger accolades, being placed on a Top 5 list.

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12
Aug

Read-Only Social Business: Worth the Try?

By Karen J. Bannan

As a recent Forbes.com article points out, there are some highly regulated companies that may have problems convincing industry regulators and their own legal and compliance departments of the value of social media and social business. After all, one unauthorized public slip and a company will have more to deal with – and pay for — than bad press. The article makes the case for a stepped, phased social media approach, which is a smart option for social business as well.

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7
Aug

Study: Social Business Is Worth the Investment

By Karen J. Bannan

A technology that can aid in the decision-making process, bring about fundamental change and bring employees together is important – and worth investing in, according to a new study by MIT Sloan Management Review.

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29
Jul

The Business Case for Social Business and Collaboration

By Karen J. Bannan

Social media expert and author Vala Afshar this month was interviewed by U.S. News and World Report about how to stay competitive. His answer: Take a social-first attitude in whatever you do. “Social-first is a culture – you work together as a team because you trust, respect and care for each other,” he is quoted as saying. Collaboration and social business is a big part of the social-first strategy, something that’s imperative since, as he points out, companies don’t own the customer service experience anymore. The customer does, so you need to be doing everything in your power to give them what they want when they want it. Social business and collaboration can help make that happen.

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22
Jul

Identifying Influencers at Your Company

By Karen J. Bannan

One of the main goals of any social media campaign is getting industry influencers to not only read your messaging or call to action but broadcast it out to their followers, too. The larger the influencer, the more reach your message has. It’s a topic that Jayson DeMers, the CEO of a large SEO firm took on this month in a story he posted on Forbes.

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18
Jul

Helping Employees Hone Their Personas

By Karen J. Bannan

What you post on social media impacts how people perceive you. For women, this is especially true when it comes to images, according to new research out of Oregon State University (OSU).

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