By Heather Clancy
New market predictions for spending on social advertising suggest a coming shift in preferred formats as well as a keener focus on local targeting and campaigns.
Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?
Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.
As adults and businesses flock to Facebook, teenagers are seeking new platforms for their social media conversations, reports investment bank Piper Jaffray in its latest “Taking Stock With Teens” research project.
Culturally speaking, consumers in Western European countries remain wary of social media and network because of privacy concerns.
We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust.