Social Commerce Versus E-Commerce
Unilever Deploys Social Technology to Connect Global Marketing Team
Are Teens Turning Their Backs on Facebook?
Europe’s Social Media Presence Matures
Survey Deciphers Why Women ‘Share’ on Social Media
Subway Tops ‘Social Currency’ Ranking
Social Advertising Evolves
By Heather Clancy
New market predictions for spending on social advertising suggest a coming shift in preferred formats as well as a keener focus on local targeting and campaigns.
25
Apr
18
Apr
Why Your CMO Shouldn’t ‘Own’ Your Company’s Social Media Plan
By Heather Clancy
When it comes to social media, pretty much every business unit or division of your company will want a say in what activity should be prioritized. So does it really make sense for your marketing team or information technology department to “own” the social media strategy?
16
Apr
Are You Measuring the Return on Your Social Media Spend?
By Heather Clancy
Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years.
11
Apr
Social Media Saves Maker’s Mark From Big Mistake
By Heather Clancy
If you want a vivid example of how important it is to stay on top of social media trends, look no further than the recent, well-documented drama involving bourbon company Maker’s Mark.
