It’s 2011 and your company thinks it should have a social media strategy. There’s just one problem – there’s no budget for it. Many businesses are finding themselves in such a dilemma, according to Jeremiah Owyang, industry analyst and partner at Altimeter Group. In short, expectations are big – budgets are tiny. That was a key finding in a recent Altimeter Group survey.
Information about people is worth a lot. Ask any retail store with a loyalty program. Or ask lawyers who have begun to use Facebook as a screen for potential jurors. No longer content with brief interviews with jury pool members, prosecutors and defense attorneys are finding telling information on social network sites — information that can make up their minds whether or not to bounce a prospective juror from a trial.
It was a frightening display. Watson was lightning quick, and with a vast storehouse of knowledge, he was unbeatable. With a two-day total of $77, 147 he destroyed two great Jeopardy! players, Ken Jennings and Brad Rutter.
So we’re in the middle of Bubble 2.0.
The first bubble was of course the dot com bubble. That was the era of dot-com businesses: Flimsy business plans; ludicrous valuations; overnight multi-millionaires; spectacular implosions. While many died, many others – Amazon.com, Google, Inc. and Salesforce.com, to mention only three – survived and thrived.
You can’t look ahead to this weekend without looking beyond it to Monday, Valentine’s Day. If there’s someone special in your life, it’s a holiday that’s hard to ignore. Make sure you’ve got the roses and chocolates covered; maybe even have some fun. Your special person is worth it, isn’t he or she?
In my last blog post, I extolled the virtues of the virtual trade show. But there’s a time and a place for everything — even a brick and mortar event, especially if the educational content is worthwhile.
A few days ago, I watched on DVD the fascinating movie “Temple Grandin,” the story of an autistic woman who leveraged her disability to achieve success in the in the cattle industry by innovating humane treatment methods. By observing cattle movement patterns with her highly acute autistic perception capabilities, she came up with a better kind of cattle movement fence and chute arrangement for handling things like getting cows through pesticide baths as well as getting them to all cattle’s final destination – the slaughterhouse.
Because of its stability and reliability as a U. S. ally, Egypt was your destination of choice when you set up an offshore call center a couple of years ago. And because you were gifted with exceptional foresight, you set up a twin facility in Korea – which is coming in very handy right about now.
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