Play Ball! With six games on the schedule, major league baseball today begins the 2011 season. And the statistics mills begin churning out numbers that are getting ever more baroque. Forget batting average and ERA, the science of Sabermetrics has spawned an entirely new vocabulary like WHIP (walks and hits per inning pitched) and PERA (park adjusted ERA). Whatever the numbers, the goal remains the same, to use past performance as a predictor of what will happen in the future.
How’s that social media strategy working out? Tough to tell? You bet it is.
You remember the old saying about advertising: “Half of all advertising works. You just can’t tell which half?” Social media, seemingly better targeted than billboards and newspaper ads to persons with a specific interest in its content, can be pretty slippery to measure too. Good numbers are hard to come by. But everyone’s looking for them.
Big data has a big future. And there is no bigger source of big data than geolocation data, the data that’s generated by cell phones. Just what is big data? It’s data sets that are too large or unwieldy to collect, store and analyze with conventional database management tools. It’s a treasure trove or a Pandora’s box, depending on how you look at it.
There’s plenty of IT news this week: AT&T buys T-Mobile’s US operations; Microsoft is suing Barnes & Noble for patent infringement. But it’s the security and privacy news that’s jumping out at me. Consider: EMC’s RSA SecureID unit has disclosed a successful attack against it. Brief explainer: SecureID technology is two-factor authentication based on something you know and something you have. What you know is your password or PIN; what you have is the SecureID card, which generates a number every minute that is synchronized with the SecureID server.
Lo and behold, it’s March 17.
Last night, I enjoyed a St. Pat’s Eve of basketball at Boston’s TD Garden as the Celtics beat the Indiana Pacers, 92-80. The game showcased longtime Celtics star Paul Pierce and newly arrived (and appropriately named) reserve Jeff Green. The Pacers’ Josh McRoberts impressed for the visitors.
But how do you tie St. P. to IT? Easy. Here are some St. Pats-inspired apps for your iPad or smart phone that you might find interesting. And let’s not forget green technology on today of all days. Here are a few eco-friendly green gadgets.
And if you can’t get to New York City to take in the St. Pat’s parade, you can see it thanks to this strategically placed Webcam.
And now, back to deploying technology to achieve strategic business advantage … tomorrow.
Scenes of the earthquake-tsunami disaster in Japan makes it hard to think of much else. With the threat of radiation very real, Internet access may seem trivial. Still, Japanese Internet service is proving remarkably resilient so far, even though telecommunications cables connecting the island nation to the rest of the world have been disrupted. One GPS station reportedly moved eight feet!
If you want to implement any technology, you’ve got to assess whether it’s right for you. That means taking stock of your capabilities as they are, not as you’d like them to be. In short, it means understanding your level of maturity. That’s especially true when you’re looking into implementing a business intelligence (BI) system.
Hey, it’s the first week of March and that means that CeBIT is going on in Hannover, Germany. The gargantuan CeBIT is very broadly focused, so gaming technology is there along with enterprise IT technology and automotive technology. Crowds are huge and accommodations are tight. It’s not unheard of for attendees to stay at a bed and breakfast 50 miles away.
“Lost stuff turns up.” That was the reflection for the day recently in the newspaper to which I subscribe. Generally speaking, lost stuff does turn up, but how many times have you misplaced something and when you look for it, either give up or go out and buy another one, only to find the original item soon thereafter? Be honest.