It makes obvious sense: Gathering and analyzing key data produces smarter decisions. Better than guesswork, more accurate than intuition. That’s the simple but powerful driver behind IBM Business Analytics and Optimization (BAO) and competing offerings.
Talking about the insurance experience of the average person is about as exciting as a trip to the dentist or picking out drywall. It doesn’t have to be this way. In fact, advancements in business analytics, Web site tools and social media are transforming the way insurance companies do business. Through next-generation Web portals, insurance companies are gaining greater customer interaction while simultaneously reducing costs. For smaller insurance carriers, these same technologies are leveling the playing field, enabling them to compete for business against bigger rivals.
Imagine this: You’re sitting down to dinner – a pot roast with potatoes and mixed vegetables. You’re having the first conversation with your family all day, hearing what happened with your children in school and the challenges of your wife’s job. And then, in mid-conversation, the phone rings. It’s a telemarketer asking if you’re satisfied with your cable service.
It’s a riddle vexing many organizations today: How do you support employees doing more work in coffee shops, airports and other spots outside the office and reduce the 70 percent of IT budget and time typically spent on maintaining infrastructure? Increasingly, the answer is desktop virtualization.