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February 23, 2012

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Is Mobility Really Just About Communication And Data?

By Dave Courbanou

Chances are, there’s a mobile phone in your pocket, if not on your desk. And chances are you rely on that phone to get a considerable amount of work done — or at the very least — keep it under control. The mobile revolution is in full swing and its impact on the market will be indelible. But what can we learn from the latest trends? And more importantly, what is mobility, really?

MarketResearch unleashed a monster of a study that takes a look at the global mobile marketplace up to the end the year 2016. The discoveries aren’t surprising, but they do signal a precipitous change in the marketplace, one that the IT world needs to be ready for.

According to the global MarketResearch survey, mobility isn’t just about convince or flexibility in the workplace, it’s a very real brick in the wall which helps companies leverage “enhance[ed] agility, flexibility and responsiveness.” Nowhere is this definition more impactful than the vertical markets, most especially the ever-growing healthcare vertical. MarketResearch calls the ability to use, leverage and deploy enterprise-class mobility “an essential ingredient” for business.

The complaint could be made that mobility is a nebulous word. In some ways, it is. Are we talking iPads in the workplace, road warrior employees, or something different all together? The focus MarketResearch takes is that mobility will be fueled by a rising demand for unified communications. According to the report, UC could “maneuver the market” to more closely examine enterprise mobility solutions. This change represents a “huge opportunity,” with “enormous potential,” according to MarketResearch.

For Forrester, there’s a different picture of enterprise mobility. The latest research reveals it’s not just about unified communication and vertical markets – mobility is about pervasive information. Forrester’s survey reported that, “74 percent of [IT workers] in our survey used two or more devices for work — and 52 percent,” use 3 separate devices. Of those surveyed, 60 percent said their devices do double duty as personal and work devices. That means two to three devices a day are used to access, manipulate and synthesize the same data. Forrester said that many users rely on cloud-based services to ensure this data crosses between devices.

But perhaps more pragmatically, it would be helpful to see these surveys as complementary, since it signals an important common denominator: Mobility is about communication and data. With this simple idea in mind, many businesses can ignore the question of using an iPad or the latest Android tablet. Instead, it will be a question of which technology (cloud or on-premise) can provide the best link to communication tools and data. And when you really get down to it, this seems to be the prevailing sentiment for almost all technology — cloud, mobile or otherwise.

2 Comments
  1. Mar 4 2012

    This will be a great topic of discussion since cloud has been palpied to almost everything that crosses my desk these days. Reminds me of the days of knowledge management, client server computing, mobility, or a dozen other buzzwords hijacked by the industry to define their current solution .Let’s work hard to provide a great working definition of what cloud computing is, and the benefits it can actually provide.Looking forward to the discussions!Kevin

  2. Sep 26 2012

    awesome men and women all all around, true car men and gals, hats off to you all!

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