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March 6, 2012

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Defining the Social Age and Social Enterprise

By Larry Walsh

Microsoft founder Bill Gates wrote a book in 1999 called “Business @ the Speed of Thought.” It was a tome in which the man who brought the world Windows described the future in the Information Age, in which businesses would operate and react around data flow.

That was then. Now is the Social Age, in which information is no longer just about transmit and receive, but about rapid sharing and adding value through social interaction.

This isn’t just the stuff of Facebook and Twitter, but they are good examples of the new era. The social enterprise will leverage these tools, as well as a new class of technology solutions that will bring the benefits of consumer-grade applications with the robustness and functionality of enterprise-class systems.

In the coming months, IBM will host this series of conversational Social Enterprise webcasts, in which Big Blue, industry experts and enterprise executives will explore and expand upon these notions and benefits of cloud computing, mobility, customer experience and business automation. These conversations will show how technology is only the beginning of how enterprises will approach their business operations and reset their expectations.

The goal of this exercise is defining the social age through four filters.

1. Optimizing Work: How to improve the availability and conveyance of information within the enterprise.

2. Customer Experience: How to improve customer relations through the engagement and interaction on the social level.

3. Cloud and Mobility: How enterprises can leverage cloud computing and mobile technology to extend their agility, reach and productivity.

4. Enabling Business Processes: How enterprisers may build new processes based on the individual roles of employees who contribute value.

The Social Enterprise isn’t a marketing campaign or fleeting idea. It’s a real trend that will produce tangible benefits for those enterprises that embrace the evolution. The power of socialization in the enterprise is so great that it will redefine the notion of a corporation and create a clear distinction with those companies that cling to their legacy methodologies.
Watch Eye on IBM for the schedule and details of these Webcasts. As always, these events will be recorded so you can retrieve them on demand.

8 Comments
  1. Sep 19 2012

    Facebook seems to make changes as usually as I change my shoes every day. A lot of folks do not like how much they change the web-site. There has been so much time and money that has been invested in many pages. It will be really interesting to find out the final layout layout.

  2. Sep 21 2012

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  3. Sep 22 2012

    Thanks for sharing. I can envision of a few of these fonts in use.

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  5. Sep 26 2012

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  6. Sep 26 2012

    agree. Probably we must stop using the net , for the reason that the majority of it runs on hardware manufactured by companies in the United states !!

  7. Sep 26 2012

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