Defining the Social Age and Social Enterprise
By Larry Walsh
Microsoft founder Bill Gates wrote a book in 1999 called “Business @ the Speed of Thought.” It was a tome in which the man who brought the world Windows described the future in the Information Age, in which businesses would operate and react around data flow.
That was then. Now is the Social Age, in which information is no longer just about transmit and receive, but about rapid sharing and adding value through social interaction.
This isn’t just the stuff of Facebook and Twitter, but they are good examples of the new era. The social enterprise will leverage these tools, as well as a new class of technology solutions that will bring the benefits of consumer-grade applications with the robustness and functionality of enterprise-class systems.
In the coming months, IBM will host this series of conversational Social Enterprise webcasts, in which Big Blue, industry experts and enterprise executives will explore and expand upon these notions and benefits of cloud computing, mobility, customer experience and business automation. These conversations will show how technology is only the beginning of how enterprises will approach their business operations and reset their expectations.
The goal of this exercise is defining the social age through four filters.
1. Optimizing Work: How to improve the availability and conveyance of information within the enterprise.
2. Customer Experience: How to improve customer relations through the engagement and interaction on the social level.
3. Cloud and Mobility: How enterprises can leverage cloud computing and mobile technology to extend their agility, reach and productivity.
4. Enabling Business Processes: How enterprisers may build new processes based on the individual roles of employees who contribute value.
The Social Enterprise isn’t a marketing campaign or fleeting idea. It’s a real trend that will produce tangible benefits for those enterprises that embrace the evolution. The power of socialization in the enterprise is so great that it will redefine the notion of a corporation and create a clear distinction with those companies that cling to their legacy methodologies.
Watch Eye on IBM for the schedule and details of these Webcasts. As always, these events will be recorded so you can retrieve them on demand.