Skip to content

April 10, 2012


Laying the Foundation of a Social Business

By Larry Walsh

Email is dead. Dead as the Pony Express and telegraph telegrams. Dead as a Marconi radio. Dead as parchment with wax seals.

Business no longer has time to wait for messages to wind their way from Point A to Point B. Information is the fuel of the business engine and businesses need a constant and reliable supply. And this is why social networking is fast becoming the next-generation of communications.

On Thursday, April 12, Eye on IBM will be hosting a Webcast on the evolution of the social business. This event will focus not on the technology or the products, but rather the process for starting and nurturing the social business infrastructure.

Starting a social business is an important topic as converting to this medium of communications is not the same as when businesses adopted email. When email became mainstream back in the 1990s, businesses and their employees marveled at the speed by which they could convey important and routine messages. Mail and communications costs dropped dramatically and productivity soared. It was an evolution from analog to digital in the truest sense.

Enterprises are quite comfortable with email, but it’s a bloated and, surprisingly, slow way of conveying and gathering information. It chews up bandwidth and storage capacity. On the other hand, the social method enables people to reach out to the world with queries and find the answers and information they’re seeking with ease and expediency.

Getting businesses over the threshold from conventional to social isn’t easy. Where snailmail to email was evolutionary technology, social business is a cultural revolution. Enterprises are traditionally closed organization in which communications are kept confidential and information is shared on a need-to-know basis. Social business requires opening the doors to information and having faith that the world of experts and networkers will bring you what you need.

This is why getting off on the right foot and having a social business structure and plan is so essential. The social business requires enterprises to assign people to build and nurture the social interaction. Enterprises need to set the rules and conditions under which social activity takes place. And it needs to provide the incentive to work through social rather than conventional channels.

Building a social business isn’t easy, but it’s not rocket science either. Our webcast will explore what it takes to lay the foundations for a social business and how to build it into a primary communications medium. Social business is the future; planning is the key.

To register for the social business webcast, please click here.

Read more from Collaboration
  1. Aug 27 2012

    Hey Lizzy, Mighty fine looking blog you have here, I will be back to read more, you have a knack for witring and telling a story. Looking forward to your next post. You think you would like to exchange links? I surely hope so, keep up the good work! I might have you take me out and guide for me, it seems you guys and gals know what your doing! Never tried that kind of fishing, but definitely will seriously consider it though!

  2. Aug 29 2012

    Emma,I agree, this is the way both companies and home base buisenss folks, are jumping all over. It just makes more way to communicate your message, to the masses better. There is no cost fact for everyone who attends?Look, that location has the ability to hold just as much that of going to a conference, without the hotel rooms, plane ride, car ride and the hype. You get more done and share more common ideas with the white board utility. Hey, you can even share what is on your desk top. Take a Google page and send it to all who are attending. Share files and other items with all who did not attend also.There are no limits using your imagination of creating a presentation, say PowerPoint. Then getting a huge group of people. Like 50 online and up to 150 telecommunication. This is all set, without any additional cost. You can even complete your presentation, and leave other team members to handle the questions.This is a true platform with all the sparks. If you don’t take advantage of the free test drive, without any limit on time utilizing the video portion of emails. You are loosing out on the future.No, buisenss can be without a platform such as this. Unbelievable with the videos teaching all areas of usage. This is amazing quality with a supportive group of people.Emma, thanks for bring this usable information to all readers and I. Loving the look and feel around your blog. Everything has a place and this is the perfect time to upgrade for leverage.Looking forward to your next post. I shall return soon knowing there will be real content here.

  3. Aug 31 2012

    MmROTz allqyxfipffc

  4. Sep 26 2012

    Sounds like a great Earth Day craft as well!

Comments are closed.