Social media’s relevance in the every-day business world is growing at a fast pace. Love it or hate it, quick online interactions wrought from social media have some of the most lasting impacts on customer loyalty and business reputation.
The IT landscape today has facilitated the formation of some interesting alliances and leadership organizations. Most recently, the OpenStack foundation was formed with the notion of becoming good stewards of open-source cloud infrastructure. Now, that trend is accelerating.
Enterprises are inexorably drawn to storage and backup, two technologies that work in tandem to guarantee all of a business’s mission-critical, archived and unstructured data is properly saved and standing at-the-ready when needed. The obvious benefits of business continuity and disaster recovery notwithstanding, the main drawback to these systems is that the data contained within them lies largely fallow and unproductive.
There’s been plenty of speculation on the death of e-mail. There are plenty of people and business still using it, and there are plenty of technologists out there working to modernize it and integrate it with collaborative and social solutions.
If there was any lingering doubt that cloud computing and “as-a-service” solutions are reshaping both the technologies and the markets that constitute IT in the modern age, consider these heady numbers. Fueled by meteoric demand for cloud services and hosted applications, worldwide spending for IT services is expected to top $250 billion this year, a 2 percent hike over last year’s already impressive numbers, according to the IT research firm Gartner Inc.
Security and privacy researcher Christopher Soghoian tweeted this week that proposed legislation to update electronic privacy in the cloud and on mobile devices is “the best thing in online privacy I’ve seen come out of [Washington, D.C.] in several years.”
On first glance, a CIO’s involvement in social media may seem limited, but a closer look at what social media means today — and what it will mean in the future — suggests that all businesses will become intimately intertwined with an ongoing social and public conversation. In essence, social media is collaboration with the public.