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September 11, 2012


Introducing the Cognos TechTalk Intelligence Center

By Larry Walsh

Mistakes and accidental discoveries have led to some of the greatest business innovations. Post-It Notes, the microwave oven, Velcro, Teflon and other huge, commercially successful products are the results of mistakes, happenstance and unintended consequences. These products have gone on to gross millions in sales for their respective companies and emulators.

Room for mistakes still exists, but running businesses on the hopes of miscues and accidental discoveries isn’t ideal. Contemporary businesses maneuver through such narrow margins and tight parameters that they can often ill-afford gambling with their scant investment dollars and operational resources. The navigation systems that helps them chart safe and less risky courses are business analytics and intelligence.

Creating systems, processes and cultures that properly utilize business intelligence doesn’t come easily. Achieving true analytics requires transparency that results from the molding of people, policies, processes and technologies. Again, sounds simple on the surface, but the final outcome often proves elusive. This is why we’ve created the IBM Cognos TechTalk Intelligence Center, a compilation of our TechTalk Webcast series in which business intelligence experts, researchers and practitioners share their insights and experiences in the development and execution of analytics.

The IBM Cognos TechTalk Intelligence Center contains a variety of presentations and discussions on topics ranging from developing collaborative business intelligence processes and systems to personalizing analytics for managers and teams, to creating actionable reports and balancing the data and analytical needs of different departments. Of course, the site will also have ample information about software and services that form the underpinning of business intelligence programs.

Business intelligence talk is good, but experience is better. The IBM Cognos TechTalk Intelligence Center includes real-world perspectives from businesses and leaders who are implementing and effectively leveraging business intelligence applications and processes. These case studies are incorporated into specific technology and process presentations, as well as in stand-alone case studies.

In the coming weeks and months, the IBM Cognos TechTalk Intelligence Center will add more reports and material to help enterprises learn and make the most out of their BI applications and programs. The ultimate goal: ensuring business managers and organizations understand how they can get the most out of their business intelligence investments.
Keep an eye on the IBM Cognos TechTalk Intelligence Center. It’s as dynamic as the data, applications and processes it serves to advocate. We encourage you to check it out today by clicking here.

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