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Archive for March, 2013

28
Mar

Why Your Marketing Team Should Invest in Branded Content

Beware the temptation to make your social media marketing efforts too pushy.

One mistake that many marketing teams make when developing campaigns for digital channels or social networks is sticking to the same sort of content they have traditionally used for “push” channels such as television or banner ads on Web sites, reports Forrester Research in its latest advice for marketing professionals, “How to Build Your Brand With Branded Content.

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28
Mar

Mobile Collaboration’s Drum Beats for Enterprise

There’s been a lot of chatter about whether mobile collaboration is well-suited for enterprise. The answer seems obvious: Employees and customers expect to be able to communicate and collaborate via mobile devices the way we do in our personal lives.

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27
Mar

Coca-Cola Situation Underscores Case for Better Social Analytics

There’s been plenty of buzz in the past week about a revelation by Coca-Cola suggesting that social media “chatter” about its products has very little direct impact on actual purchases.

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26
Mar

IDC: Analytics Tagged as ‘Lynchpin’ in Accountable Care Success

A new report from IDC finds health care organizations, while still behind the curve, are recognizing the pivotal role data plays in the success of accountable care.

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21
Mar

Know Where To Find Your Social Media Audience

We all have preconceived notions about the sorts of people congregating on social networks or participating more aggressively on certain social media platforms.

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21
Mar

A Complex Digital Generation Coming of Age

There is disagreement about the exact birth years, span and name for our most connected generation – but there’s plenty of speculation about how this digital generation will impact technology, business operations and the economy.

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19
Mar

Don’t Get Hung Up on How Your Social Media Efforts Compare With Other Companies

One challenge that seems to perplex marketing teams using social media is the reality that few gauges exist for them to assess how their efforts compare with those of other companies.

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19
Mar

Care Needed as Big Data Tech Evolves

The rush of promises to harness the power of Big Data has, over the last year, created a lot of excitement — and an equal amount of anxiety — among enterprises eager not to be left behind.

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14
Mar

Why Analytics and Social Media Go Together

It’s pretty safe to say most C-suite executives are convinced of the need to interact with customers using social channels, and some new research from BRANDfog underscores that theme.

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14
Mar

‘New’ BPM Finds Greater Impact Across Enterprise

Optimized business operations are imperative for enterprises competing in crowded markets to win and keep customers with ever-changing expectations. And, says Forrester Research, that’s why firms invest massive amounts of money and time into improving their business processes.

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