New market predictions for spending on social advertising suggest a coming shift in preferred formats as well as a keener focus on local targeting and campaigns.
When it comes to social media, pretty much every business unit or division of your company will want a say in what activity should be prioritized. So does it really make sense for your marketing team or information technology department to “own” the social media strategy?
Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years.
A recent ruling by the Securities and Exchange Commission (SEC) puts social media on a level playing field when it comes to communicating “important information,” laying the groundwork for even more integration between those channels and traditional methods of communication.
Like most journalists, I love lists because they bring order and help prioritize coverage from the zillions of pitches I receive. One ranking that I peek at regularly is the monthly snapshot produced by eBiz MBA that features the top 15 most popular social networking sites.
The most common motivator for social media marketing strategies is the desire to improve customer engagement, according to recent research collected by consulting agency Ascend2.
Slightly more than half (55 percent) of both business-to-business (B2B) and business-to-consumer (B2C) campaigns are predicated on this objective, the data shows, although this desire was deeper among the B2C community.