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Archive for May, 2013

30
May

A Marketer’s Guide To Customer Analytics: People, Processes & Technology

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30
May

United Stationers Uses Smarter Marketing to Drive Customer Value

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30
May

Forrester: Analytics Talent, Tech in Demand

Analytics technologies are a key priority over the next two years for many corporate decision-makers tasked with managing their company’s digital customer experience.

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28
May

Teens, and the Social Network Privacy Debate

Anyone connected to teenagers on Facebook, Twitter, Pinterest or any one of the many other social networks where you (or they) choose to congregate will agree that the younger generation has a very different notion of privacy than their elders.

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23
May

Don’t Overlook B2B Relationships In Your Social Strategy

Most research and commentary that I find about social media strategy is focused on its business-to-consumer (B2C) applications and impact. But these platforms can be incredibly effective in the business-to-business (B2B) world, as well.

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21
May

Social Commerce Versus E-Commerce

Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?

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16
May

Unilever Deploys Social Technology to Connect Global Marketing Team

Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.

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14
May

Are Teens Turning Their Backs on Facebook?

As adults and businesses flock to Facebook, teenagers are seeking new platforms for their social media conversations, reports investment bank Piper Jaffray in its latest “Taking Stock With Teens” research project.

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9
May

Europe’s Social Media Presence Matures

Culturally speaking, consumers in Western European countries remain wary of social media and network because of privacy concerns.

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7
May

Survey Deciphers Why Women ‘Share’ on Social Media

We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust.

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