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Archive for June, 2014

26
Jun

Social Media Under Fire

Americans are skeptical when it comes to marketing materials that they see or read on social media, according to a June 23 Gallup report.

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24
Jun

Video and Social Media

Twitter this month acquired a small startup, SnappyTV, that lets people edit and share television clips. According to the social media giant’s blog, the move was important so that it is “… easy for TV broadcasters, businesses, and event producers to share high-quality videos.”

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19
Jun

Social Business Sniffs Out Defectors

Analysts and vendors can tout metrics and statistics about social business all they want, but if a solution fails to provide real world benefits it’s not worth the effort.

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16
Jun

Human Resources: It Must Evolve, Embrace Social Media

There’s been a lot of talk about how social media has changed recruiting and hiring. Sites like LinkedIn make it easier to go out and find the right candidate – especially those who may not be looking for a new position. Meanwhile, services like Twitter, Facebook and Instagram help human resources figure out if the candidate they’re about to make a six-figure offer to is going to embarrass the organization or become a toxic plume in a company talent pool. But social media’s impact on the HR department doesn’t stop there. Indeed, it’s becoming embedded in the thread of the department, helping HR do everything from empowering the business to improving sales to boosting customer loyalty and satisfaction, according to a recent IBM study, New Expectations for a New Era: CHRO insights from the Global C-suite.

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13
Jun

Content Management: An Important Element in Social Media, Social Business

As a journalist and blogger, I know the best way to get someone to follow you on Twitter or Facebook is to curate great content. Whether it’s sharing an interesting news article, infographic or white paper, I know people will not only follow me but share my tweets and posts – and comment on my LinkedIn posts – if they contain relevant information. In fact, whenever I sit down to update my own Twitter and Facebook feeds, I first spend time looking around for content.

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10
Jun

Teasing Out Sentiments

The U.S. Secret Service this month put out a request for social media analytics software that could help it identify social media influencers and trends. The RFP, which can be downloaded here, included a laundry list of requirements such as the capability to detect historical Twitter data as well as the “ability to detect sarcasm and false positives.” Another item on the wish list: The ability to “create custom reports without involving IT specialists.”

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5
Jun

The Cloud: An Engine for Growth

It’s well documented that organizations are looking to the cloud for everything from infrastructure to security to social business software. Many companies are finding such success that they are migrating their infrastructure completely. Worldwide cloud computing will be worth $90.7 billion by 2018, according to Juniper Research, with software-as-a-service offerings topping the $53 billion mark in that same year. SaaS sales were $23.2 billion last year, according to the research firm.

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3
Jun

And the Survey Says: Using Polls in a Social Business Strategy

Searchenginewatch.com recently posted a story about the benefits of using polling as part of a social media strategy. The story detailed how polls could be used to glean free product feedback, gain a deeper understanding of customers and build a larger and more engaged community.

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