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Archive for July, 2014

31
Jul

The Winning Connection: Customer Experience and Collaboration Are Tied Together

Nearly nine out of 10 companies say they are undergoing a digital transformation, according to a recent report by the Altimeter Group, but the jury is still out on whether what they are doing is actually making a dent. In fact, it’s also unclear whether or not those investments are on track or simply investments for the sake of modernization. This is especially true since the road to transformation has many speed bumps — and one of the biggest is enabling cross functional collaboration and departmental collaboration.

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29
Jul

The Business Case for Social Business and Collaboration

Social media expert and author Vala Afshar this month was interviewed by U.S. News and World Report about how to stay competitive. His answer: Take a social-first attitude in whatever you do. “Social-first is a culture – you work together as a team because you trust, respect and care for each other,” he is quoted as saying. Collaboration and social business is a big part of the social-first strategy, something that’s imperative since, as he points out, companies don’t own the customer service experience anymore. The customer does, so you need to be doing everything in your power to give them what they want when they want it. Social business and collaboration can help make that happen.

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22
Jul

Identifying Influencers at Your Company

One of the main goals of any social media campaign is getting industry influencers to not only read your messaging or call to action but broadcast it out to their followers, too. The larger the influencer, the more reach your message has. It’s a topic that Jayson DeMers, the CEO of a large SEO firm took on this month in a story he posted on Forbes.

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18
Jul

Helping Employees Hone Their Personas

What you post on social media impacts how people perceive you. For women, this is especially true when it comes to images, according to new research out of Oregon State University (OSU).

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14
Jul

Social Media’s Hydra Head Problem

It’s been a summer of social gaffes. Most recently, pop singer Robin Thicke was the casualty of a giant PR blunder. Television network VH1 created a hashtag — #AskThicke – and asked the Twitterverse to send in their questions for the Blurred Lines crooner. The result was both hysterical (if you’re not Thicke or the VH1 PR team) and something that serves as a cautionary tale.

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10
Jul

Learning from the Pols

This summer members of the House of Representatives are engaging in two separate social media contests designed to improve social media standing on Twitter, Facebook and YouTube. Democratic members are duking it out on Instagram as well.

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8
Jul

Innovation Happens 24/7 with Social Business

Last year I interviewed Col. Steve Sobotta, the then-CIO of the U.S. Army War College, an educational organization that grants degrees in strategic studies. Its students are military and civilians who hold or will hold positions that relate to national security objectives. Bottom line: The students rule the world — literally.

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1
Jul

Facebook’s Lesson: Transparency is Key

It is the type of news story that takes social media by storm. Facebook conducted an experiment with more than 700,000 users, deliberately altering news feeds so they appeared mostly positive or mostly negative. Dubbed by some as massive virtual mind game, the 2012 experiment designed to see if a news feed can spread emotions went viral once news broke.

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