Skip to content

Posts by Heather Clancy

11
Jun

Effective Habits of Highly Social CEOs

Every week – every day in fact – I personally struggle with how much I want or need to participate on social media or within the various social networks where I have a profile or some sort of identity.

Read more

6
Jun

3 Things You Need in a Marketing Scientist

The fast-evolving field of customer intelligence demands new analytical skills, something that isn’t necessarily the first priority for traditional marketing departments.

Read more

4
Jun

Do Social Sellers Outperform Cold Callers?

As if your company needed another reason to get its employees using social media.

Read more

30
May

A Marketer’s Guide To Customer Analytics: People, Processes & Technology

View Now!
30
May

United Stationers Uses Smarter Marketing to Drive Customer Value

View Now!
30
May

Forrester: Analytics Talent, Tech in Demand

Analytics technologies are a key priority over the next two years for many corporate decision-makers tasked with managing their company’s digital customer experience.

Read more

28
May

Teens, and the Social Network Privacy Debate

Anyone connected to teenagers on Facebook, Twitter, Pinterest or any one of the many other social networks where you (or they) choose to congregate will agree that the younger generation has a very different notion of privacy than their elders.

Read more

23
May

Don’t Overlook B2B Relationships In Your Social Strategy

Most research and commentary that I find about social media strategy is focused on its business-to-consumer (B2C) applications and impact. But these platforms can be incredibly effective in the business-to-business (B2B) world, as well.

Read more

21
May

Social Commerce Versus E-Commerce

Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?

Read more

16
May

Unilever Deploys Social Technology to Connect Global Marketing Team

Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.

Read more