Social media expert and author Vala Afshar this month was interviewed by U.S. News and World Report about how to stay competitive. His answer: Take a social-first attitude in whatever you do. “Social-first is a culture – you work together as a team because you trust, respect and care for each other,” he is quoted as saying. Collaboration and social business is a big part of the social-first strategy, something that’s imperative since, as he points out, companies don’t own the customer service experience anymore. The customer does, so you need to be doing everything in your power to give them what they want when they want it. Social business and collaboration can help make that happen.
One of the main goals of any social media campaign is getting industry influencers to not only read your messaging or call to action but broadcast it out to their followers, too. The larger the influencer, the more reach your message has. It’s a topic that Jayson DeMers, the CEO of a large SEO firm took on this month in a story he posted on Forbes.
Last year I interviewed Col. Steve Sobotta, the then-CIO of the U.S. Army War College, an educational organization that grants degrees in strategic studies. Its students are military and civilians who hold or will hold positions that relate to national security objectives. Bottom line: The students rule the world — literally.