Skip to content

Posts by Karen J. Bannan

29
Jul

The Business Case for Social Business and Collaboration

Social media expert and author Vala Afshar this month was interviewed by U.S. News and World Report about how to stay competitive. His answer: Take a social-first attitude in whatever you do. “Social-first is a culture – you work together as a team because you trust, respect and care for each other,” he is quoted as saying. Collaboration and social business is a big part of the social-first strategy, something that’s imperative since, as he points out, companies don’t own the customer service experience anymore. The customer does, so you need to be doing everything in your power to give them what they want when they want it. Social business and collaboration can help make that happen.

Read more

22
Jul

Identifying Influencers at Your Company

One of the main goals of any social media campaign is getting industry influencers to not only read your messaging or call to action but broadcast it out to their followers, too. The larger the influencer, the more reach your message has. It’s a topic that Jayson DeMers, the CEO of a large SEO firm took on this month in a story he posted on Forbes.

Read more

18
Jul

Helping Employees Hone Their Personas

What you post on social media impacts how people perceive you. For women, this is especially true when it comes to images, according to new research out of Oregon State University (OSU).

Read more

14
Jul

Social Media’s Hydra Head Problem

It’s been a summer of social gaffes. Most recently, pop singer Robin Thicke was the casualty of a giant PR blunder. Television network VH1 created a hashtag — #AskThicke – and asked the Twitterverse to send in their questions for the Blurred Lines crooner. The result was both hysterical (if you’re not Thicke or the VH1 PR team) and something that serves as a cautionary tale.

Read more

10
Jul

Learning from the Pols

This summer members of the House of Representatives are engaging in two separate social media contests designed to improve social media standing on Twitter, Facebook and YouTube. Democratic members are duking it out on Instagram as well.

Read more

8
Jul

Innovation Happens 24/7 with Social Business

Last year I interviewed Col. Steve Sobotta, the then-CIO of the U.S. Army War College, an educational organization that grants degrees in strategic studies. Its students are military and civilians who hold or will hold positions that relate to national security objectives. Bottom line: The students rule the world — literally.

Read more

1
Jul

Facebook’s Lesson: Transparency is Key

It is the type of news story that takes social media by storm. Facebook conducted an experiment with more than 700,000 users, deliberately altering news feeds so they appeared mostly positive or mostly negative. Dubbed by some as massive virtual mind game, the 2012 experiment designed to see if a news feed can spread emotions went viral once news broke.

Read more

26
Jun

Social Media Under Fire

Americans are skeptical when it comes to marketing materials that they see or read on social media, according to a June 23 Gallup report.

Read more

24
Jun

Video and Social Media

Twitter this month acquired a small startup, SnappyTV, that lets people edit and share television clips. According to the social media giant’s blog, the move was important so that it is “… easy for TV broadcasters, businesses, and event producers to share high-quality videos.”

Read more

19
Jun

Social Business Sniffs Out Defectors

Analysts and vendors can tout metrics and statistics about social business all they want, but if a solution fails to provide real world benefits it’s not worth the effort.

Read more