There are few things that business intelligence doesn’t touch upon at some level. Its far-reaching arms have certainly touched mobile platforms — so much so that mobile business intelligence is expanding as a viable niche market.
These days, it’s hard to read about new technology trends without coming across business intelligence (BI) or analytics – and for a lot of reasons, ranging from improved security to customer behavior analysis. But perhaps the biggest reason is improved business performance.
Business intelligence has become a crucial tool for mining Big Data, which in turn is used to analyze customer behaviors, create efficiencies, maximize profits and accelerate productivity. In short, business intelligence has become a vital component in efforts to generate higher ROI.
It’s no secret that organizations have big problems with Big Data. So it should come as little surprise that technologies such as business intelligence (BI) and analytics are on a set course for growth.
An April Gartner report indicated worldwide the BI, analytics and performance management (PM) software market reached a $12.2 billion mark in 2011, representing a 16.4 percent increase from 2010’s revenue of $10.5 billion.