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Posts from the ‘Analytics’ Category


Analytics Get a Spark — and an Assist

The benefits of analytics are fairly straight-forward. According to a recent KPMG survey of C-level employees, nearly all (97%) are already using data and analytics in some area of their business. Almost as many – 81 percent – are using analytics to better understand customers, according to the survey, Going Beyond The Data, Turning Data From Insights To Value. Just as important: Analytics are helping them make faster decisions, according to 86 percent of C-level employees. And four out of five say analytics help them make more accurate decisions. We have truly arrived squarely in the insight economy.

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What’s your big data budget? According to research firm Ovum, take whatever your answer is and multiply it. A lot.

According to the firm’s most recent report, Ovum Software Market Forecasts: Information Management, 2015, the big data software market is expected to grow by nearly six times by 2019. In fact, it is expected to increase at a compound annual growth rate of 50 percent through 2019, making big data analytics – and, in theory, the data warehouses that store all that data – a necessary core capability for businesses across the globe.

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