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Posts from the ‘Social Business’ Category

4
Jun

Do Social Sellers Outperform Cold Callers?

As if your company needed another reason to get its employees using social media.

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30
May

Forrester: Analytics Talent, Tech in Demand

Analytics technologies are a key priority over the next two years for many corporate decision-makers tasked with managing their company’s digital customer experience.

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23
May

Don’t Overlook B2B Relationships In Your Social Strategy

Most research and commentary that I find about social media strategy is focused on its business-to-consumer (B2C) applications and impact. But these platforms can be incredibly effective in the business-to-business (B2B) world, as well.

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16
May

Unilever Deploys Social Technology to Connect Global Marketing Team

Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.

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10
Apr

SEC Greenlights Use of Social Media for Material Disclosure

A recent ruling by the Securities and Exchange Commission (SEC) puts social media on a level playing field when it comes to communicating “important information,” laying the groundwork for even more integration between those channels and traditional methods of communication.

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