As if your company needed another reason to get its employees using social media.
Most research and commentary that I find about social media strategy is focused on its business-to-consumer (B2C) applications and impact. But these platforms can be incredibly effective in the business-to-business (B2B) world, as well.
Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.
A recent ruling by the Securities and Exchange Commission (SEC) puts social media on a level playing field when it comes to communicating “important information,” laying the groundwork for even more integration between those channels and traditional methods of communication.