Skip to content

Posts from the ‘Social Media Analytics’ Category

19
Jun

Social Business Sniffs Out Defectors

Analysts and vendors can tout metrics and statistics about social business all they want, but if a solution fails to provide real world benefits it’s not worth the effort.

Read more

13
Jun

Content Management: An Important Element in Social Media, Social Business

As a journalist and blogger, I know the best way to get someone to follow you on Twitter or Facebook is to curate great content. Whether it’s sharing an interesting news article, infographic or white paper, I know people will not only follow me but share my tweets and posts – and comment on my LinkedIn posts – if they contain relevant information. In fact, whenever I sit down to update my own Twitter and Facebook feeds, I first spend time looking around for content.

Read more

10
Jun

Teasing Out Sentiments

The U.S. Secret Service this month put out a request for social media analytics software that could help it identify social media influencers and trends. The RFP, which can be downloaded here, included a laundry list of requirements such as the capability to detect historical Twitter data as well as the “ability to detect sarcasm and false positives.” Another item on the wish list: The ability to “create custom reports without involving IT specialists.”

Read more

17
Apr

Social ROI: It’s More than Just Likes

How are you measuring your social media success? If your organization is like most, you’re tracking how many likes and retweets you get and watching the overall growth of your social audience. While this data is solid and may help to inform if you’re doing the right kind of lead capture, it doesn’t tell the whole story, according to David Dubois, assistant professor of marketing at graduate business school INSEAD.

Read more

3
Apr

New Metric Changes How Display Ad Impressions Are Calculated

The Media Rating Council (MRC) on March 31 announced it had lifted its advisory on Viewable Impressions for display advertising, part of its Viewable Impressions Guidelines draft. This move is part of a larger Making Measurement Make Sense (3MS) initiative founded by the American Association of Advertising Agencies, the Association of National Advertisers, and the Interactive Advertising Bureau. For its part, the MRC is responsible for setting and implementing measurement standards.

Read more

6
Jun

3 Things You Need in a Marketing Scientist

The fast-evolving field of customer intelligence demands new analytical skills, something that isn’t necessarily the first priority for traditional marketing departments.

Read more

30
May

Forrester: Analytics Talent, Tech in Demand

Analytics technologies are a key priority over the next two years for many corporate decision-makers tasked with managing their company’s digital customer experience.

Read more

21
May

Social Commerce Versus E-Commerce

Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?

Read more

7
May

Survey Deciphers Why Women ‘Share’ on Social Media

We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust.

Read more

16
Apr

Are You Measuring the Return on Your Social Media Spend?

Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years.

Read more