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Posts from the ‘Social Media’ Category

3
Jun

And the Survey Says: Using Polls in a Social Business Strategy

Searchenginewatch.com recently posted a story about the benefits of using polling as part of a social media strategy. The story detailed how polls could be used to glean free product feedback, gain a deeper understanding of customers and build a larger and more engaged community.

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29
May

The Importance of Social Media and Social Business Policies

A recent news report detailed a revised social media policy implemented by the Kansas state Board of Regents. The policy states that the employer – in this case the local university – can now suspend or fire an employee if their statements made on social media are viewed as “contrary to the best interests of the employer.” The policy was reviewed by the state’s attorney general and was approved.

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8
May

How Can Your Vendor Help You?

Facebook is pushing harder to add small businesses to its advertising customer base, according to Sheryl Sandberg, the company’s chief operating officer. She detailed a new campaign called Facebook Fit during an interview with the Associated Press.

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6
May

What is Social Business?

People are often confused about the term social business, using it interchangeably with social media, even at the management level. At the same time, IT often treats a social business rollout like any other software implementation. The result: Social business programs often stumble at first, a fact backed up by recent research.

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17
Apr

Social ROI: It’s More than Just Likes

How are you measuring your social media success? If your organization is like most, you’re tracking how many likes and retweets you get and watching the overall growth of your social audience. While this data is solid and may help to inform if you’re doing the right kind of lead capture, it doesn’t tell the whole story, according to David Dubois, assistant professor of marketing at graduate business school INSEAD.

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11
Jun

Effective Habits of Highly Social CEOs

Every week – every day in fact – I personally struggle with how much I want or need to participate on social media or within the various social networks where I have a profile or some sort of identity.

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6
Jun

3 Things You Need in a Marketing Scientist

The fast-evolving field of customer intelligence demands new analytical skills, something that isn’t necessarily the first priority for traditional marketing departments.

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4
Jun

Do Social Sellers Outperform Cold Callers?

As if your company needed another reason to get its employees using social media.

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28
May

Teens, and the Social Network Privacy Debate

Anyone connected to teenagers on Facebook, Twitter, Pinterest or any one of the many other social networks where you (or they) choose to congregate will agree that the younger generation has a very different notion of privacy than their elders.

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21
May

Social Commerce Versus E-Commerce

Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?

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