Searchenginewatch.com recently posted a story about the benefits of using polling as part of a social media strategy. The story detailed how polls could be used to glean free product feedback, gain a deeper understanding of customers and build a larger and more engaged community.
A recent news report detailed a revised social media policy implemented by the Kansas state Board of Regents. The policy states that the employer – in this case the local university – can now suspend or fire an employee if their statements made on social media are viewed as “contrary to the best interests of the employer.” The policy was reviewed by the state’s attorney general and was approved.
People are often confused about the term social business, using it interchangeably with social media, even at the management level. At the same time, IT often treats a social business rollout like any other software implementation. The result: Social business programs often stumble at first, a fact backed up by recent research.
How are you measuring your social media success? If your organization is like most, you’re tracking how many likes and retweets you get and watching the overall growth of your social audience. While this data is solid and may help to inform if you’re doing the right kind of lead capture, it doesn’t tell the whole story, according to David Dubois, assistant professor of marketing at graduate business school INSEAD.