Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.
We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust.
When it comes to social media, pretty much every business unit or division of your company will want a say in what activity should be prioritized. So does it really make sense for your marketing team or information technology department to “own” the social media strategy?
Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years.
A recent ruling by the Securities and Exchange Commission (SEC) puts social media on a level playing field when it comes to communicating “important information,” laying the groundwork for even more integration between those channels and traditional methods of communication.