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Recent Articles

23
May

Don’t Overlook B2B Relationships In Your Social Strategy

By Heather Clancy

Most research and commentary that I find about social media strategy is focused on its business-to-consumer (B2C) applications and impact. But these platforms can be incredibly effective in the business-to-business (B2B) world, as well.

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21
May

Social Commerce Versus E-Commerce

By Heather Clancy

Did you know that roughly 80 percent of U.S. cyber-shoppers have had at least one purchasing decision influenced by a “friend” from within a social network?

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16
May

Unilever Deploys Social Technology to Connect Global Marketing Team

By Heather Clancy

Most marketers are eager to leverage social media techniques and platforms to engage with their company’s customers and customer prospects.

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14
May

Are Teens Turning Their Backs on Facebook?

By Heather Clancy

As adults and businesses flock to Facebook, teenagers are seeking new platforms for their social media conversations, reports investment bank Piper Jaffray in its latest “Taking Stock With Teens” research project.

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9
May

Europe’s Social Media Presence Matures

By Heather Clancy

Culturally speaking, consumers in Western European countries remain wary of social media and network because of privacy concerns.

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7
May

Survey Deciphers Why Women ‘Share’ on Social Media

By Heather Clancy

We have all heard many, many times that the biggest thing that motivates most of us to buy things is the recommendation of someone who either is like us or someone who we trust.

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2
May

Subway Tops ‘Social Currency’ Ranking

By Heather Clancy

When it comes to social media strategy, which companies should your organization emulate?

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25
Apr

Social Advertising Evolves

By Heather Clancy

New market predictions for spending on social advertising suggest a coming shift in preferred formats as well as a keener focus on local targeting and campaigns.

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18
Apr

Why Your CMO Shouldn’t ‘Own’ Your Company’s Social Media Plan

By Heather Clancy

When it comes to social media, pretty much every business unit or division of your company will want a say in what activity should be prioritized. So does it really make sense for your marketing team or information technology department to “own” the social media strategy?

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16
Apr

Are You Measuring the Return on Your Social Media Spend?

By Heather Clancy

Starting my week by reading some recent research by The CMO Survey.org, which suggests a significant increase in social media spending over the next five years.

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